Apple's 'Scary Fast' Event: What to Expect and How to Tune In

October 27, 2023



You won't have to wait long for an exciting tech treat from Apple, as the company is gearing up to host a highly anticipated product launch event. Set to take place online on Monday, October 30th at 5 p.m. PT (8 p.m. ET), this event promises to be more thrilling than waiting for Halloween candy. If you visit the Apple Events page, you'll be greeted by the iconic Apple logo transforming into a Finder icon with a striking resemblance to a jack-o-lantern. Not only does this playful imagery add a touch of Halloween spirit to the season, but it also drops some intriguing hints about the focus of the event: "Scary Fast" Mac-related announcements.



In this blog, we'll delve into the exciting Apple "Scary Fast" event set for October 30th. We'll discuss the expectations for the event, including the anticipated chip updates and new Macs. 

M3 iMac on the way?


It seems like Apple has some exciting developments in the pipeline for iMac enthusiasts. According to Mark Gurman's insights in Bloomberg, we're eagerly awaiting the arrival of a fresh 24-inch iMac, powered by the new M3 processor. The current iMac has been around for almost two-and-a half years, which makes it ripe for an upgrade. Surprisingly, even after the M1 iMac's release in May 2021, Apple has yet to bless it with the M2 chip that has already made its mark in the MacBook, Mac Mini, Mac Studio, and Mac Pro product lines.

Now, the rumors suggest that this anticipated upgrade might not bring about a drastic design overhaul, apart from, perhaps, some intriguing new color options. The existing iMac already boasts a rainbow of choices, including blue, green, pink, silver, yellow, orange, and purple. So, it seems like Apple is set to inject some fresh performance power into this iconic all-in-one computer, while possibly retaining its eye-catching and vibrant design. Apple enthusiasts and creative professionals are undoubtedly keeping a close watch on the horizon for this exciting update.



M3 MacBooks, too?


Despite being updated earlier this year, Apple's stock of 14-inch and 16-inch MacBook Pro laptops featuring the M2 Pro and Max chips has been depleting. There are strong indications that Apple might introduce an M3 refresh for these larger MacBook Pro models before the end of this month.

Both Bloomberg and an early October DigiTimes report have suggested that Apple will unveil M3 Pro and M3 Max versions of the 14-inch and 16-inch laptops at an event scheduled for Monday. These new MacBook Pro models are expected to feature more efficient Mini LED displays. It's been reported that Apple has been testing these new models with M3 Pro and M3 Max chips, boasting 16-core CPUs, 40-core GPUs, and 48GB of memory. These core counts represent significant upgrades compared to the current models, which top out at a 12-core CPU and 38-core GPU for the 16-inch Pro laptop and lack a 48GB memory option. Instead, they are available with 32GB, 64GB, or 96GB memory options.

This launch, coming just 11 months after the previous MacBook Pro update, could be seen as a mid-cycle update. However, it's unlikely that many people will be complaining about this news, unless they recently purchased one of the M2 models.



When does the Apple event start?


The “Scary Fast” Apple event is scheduled to take place on Monday, October 30th, 2023, at 8PM ET / 5PM PT. The livestream is, uncharacteristically of Apple, happening in the evening instead of the morning like most of the company’s other product announcements.



How to watch Apple’s “Scary Fast” Mac event?


Apple provides livestream access via its homepage and YouTube channel.

YouTube stream link: >>

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