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What Are Title Tags? - A Quick Guide To Title Tag Rules And Etiquette

September 22, 2022



Salim Elliye

Blog Editor with a profound interest in software development and advancements of technology.

A title tag is an HTML element that specifies the title of a web page. A page’s title tag is displayed as part of the search snippet in a search engine results page (SERP).


Good titles improve the user experience and encourage more clicks. Because of this, your page title (and meta description - which will be covered soon in a detailed blog post) should act as a headline and entice users to click on your result.




Note that title tags also appear on:


-Browser Tabs : Title tags tell a browser how to display the page title in tabs. This helps users navigate to the correct pages when they have multiple tabs open.


-Social Media : Title tags appear when a link is shared on social media. Therefore, the title provides important context to post. If the title tag is missing or inaccurate, the other elements of the post will not make sense.



Where Do I Add the Title Tag?


You must add a title tag in the <head> section in your site’s HTML. It should look something like this:



<title>Example Title</title>




Why are Title Tags Important?


The title tag is important in helping search engines understand what your page is about. Moreover, it helps searchers understand the content of your page, which helps them choose the most appropriate result for whatever their target is. 


As Google states, “​​one of the primary ways people determine which search results might be relevant to their query is by reviewing the titles of listed web pages.” So searchers can see the HTML title tag right in the SERP as the title of the snippet.



6 Rules to Writing the Perfect Page Title:



1. Watch your title length:


-Avoid title tags shorter than 20 characters. Many SEO experts recommend a title tag length of approximately 50 to 70 characters because that's what Google shows in the SERPs.


-Avoid typing your title in all caps. Uppercase letters take up extra space and could cause your title to get cut off.


-Use symbols to save space (i.e., “&” instead of “and”)




2. Avoid vague titles:


-Avoid vague descriptors like "Home" for your home page, or "Profile" for a specific person's profile. Also avoid unnecessarily text in your <title> elements.


-“Write for users, optimize for machines.” It is essential to create pages and write content for the user and not for the search engine itself. Write short and concise sentences that communicate a specific meaning.




3. Don't overdo your keywords:


An SEO title tag must contain your target keyword. However do not over do your keywords like that: "FancyRestaurant, fancy restaurant, fancyrestaurants, fancy restaurants" - this doesn't help the user. This kind of keyword stuffing can make your results look spammy to Google and to users.


Where should you place your keyword in the title tag?


Many SEO experts recommend placing your keyword near the beginning of the title tag. This is known as “front-loading” your keyword. Front-loading has the following benefits:


-It captures searchers’ attention: Putting your keyword first will help searchers’ see it right away. People only briefly glance at search results before choosing which one to click on. By grabbing their attention first, you’re more likely to win their click.


-It boosts your visibility: As discussed, Google cares about relevance. By placing your keyword near the front of your title tag, Google will view your web page as more relevant for the search query. 




4. Take advantage of your brand:


A brand name is important to include in the title tag for home pages, landing pages, and product pages. It’s especially essential because people may be searching for your company specifically. Then, if you have a strong, well-known brand, adding it to your titles may help boost click-through rates.




5. Do not duplicate title tags:


Title tags must be written differently for every page. Don’t mass replicate your title tags it will negatively affect your search visibility. Make sure every page on your site has a title specified in the <title> element and clarifies the service of your page.




6. Never automatically generate page titles:


As mentioned above, writing descriptive and concise text for your <title> elements is a major factor in helping search engines understand what the page is about, therefore avoid automatically generating page titles!




Title Tags are Short, but Powerful


Just because title tags are short and don’t require much writing, don’t think that they are something you should treat as quick and easy. Take some time to really think about the best keywords to use to inform Google what the page is about and to communicate to potential visitors what’s valuable on the page. Your title tag has to do both at once. If you get it right, it can improve your rankings and increase your click-through rates

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